Your school district has a story to tell.
In Wisconsin, school communications must focus on engaging parents, staff, students and community members into the opportunities and challenges of your district’s schools. Public school leaders must be open, transparent and proactive in all their communications efforts, projecting a positive brand image, sharing the great things happening in their schools and garnering the support of their stakeholders.
This is especially true in a state like Wisconsin, with its numerous private school options and open enrollment program. Public school districts must compete for students and families to come to their school and stay there.
Make the Donovan Group your school communication partner. We proudly serve K-12 public schools and districts throughout Wisconsin.
Here's how we can help.
Communications Planning
Sound communications planning focuses on transparency and stakeholder engagement through a detailed, month-by-month strategy. We help you establish goals, strategies, tactics, messages and performance metrics.
Video Services
Video gives you a highly visual means to tell your story—and we help you make it happen. We plan, storyboard, shoot, edit and produce videos on a wide range of subjects.
Referendum Assistance
We believe that a successful capital or operational referendum effort is one that builds trust in your community. This means communicating the district’s needs and engaging the community to find solutions.
Communication Support
We serve as your dedicated communications team, providing you with writing and editing, web and graphic design, surveys, reports and more. We assist you in telling your school or district’s story every single day.
Surveys
We develop, execute and analyze community and staff surveys focused on communications, facilities, branding and other issues. We’ll create survey drafts, help ensure a good response rate and examine data points.
Media Relations & Training
School leaders must respond quickly and appropriately to reporters’ calls. We’ll train you and your team on handling the media, giving strong on-camera interviews and enhancing your organization’s credibility.
Crisis Communication
Open communication is critical during a crisis situation. We’ll help you establish a ready-to-launch plan you can set into action at any moment. We’re also available to assist 24/7/365 when a crisis arises.
Web & Graphic Design
Our skilled graphic designers create crisp reports, brochures, fact sheets and other marketing materials. You can also work with us in your school district rebranding efforts and creating a new logo.
Content Creation
We help you create and distribute well-written news releases, articles, website copy and blog content. We also write speeches, brochure copy and various other types of marketing content.
#SchoolPR Insights
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