Helping school leaders engage their communities
In Wisconsin, school communications must focus on engaging parents, staff, students and community members into the opportunities and challenges of your district’s schools. Public school leaders must be open, transparent and proactive in all their communications efforts, projecting a positive brand image, sharing the great things happening in their schools and garnering the support of their stakeholders.
This is especially true in a state like Wisconsin, with its numerous private school options and open enrollment program. Public school districts must compete for students and families to come to their school and stay there.
Our approach to Wisconsin school communications
The Donovan Group helps Wisconsin schools, school districts and educational organizations engage their key stakeholders through a range of services. These include the following:
Communications Planning
Sound communications planning focuses on transparency and stakeholder engagement through a detailed, month-by-month strategy. We help you establish goals, strategies, tactics, messages and performance metrics.
Community & Staff Surveys
We develop, execute and analyze community and staff surveys focused on communications, facilities, branding and other issues. We’ll create survey drafts, help ensure a good response rate and examine data points.
Media Relations
School leaders must respond quickly and appropriately to reporters’ calls. We’ll train you and your team on handling the media, giving strong on-camera interviews and enhancing your organization’s credibility.
Social Media Management
Facebook, Twitter and other social media platforms are exceptional tools to tell your school district’s story. We create monthly content and coach your staff on how to effectively manage your social media activities.
Graphic Design
Our skilled graphic designers create crisp reports, brochures, fact sheets and other marketing materials. You can also work with us in your school district rebranding efforts and creating a new logo.
Referendum Assistance
We believe that a successful capital or operational referendum effort is one that builds trust in your community. This means communicating the district’s needs and engaging the community to find solutions.
Communication Audits
An audit enables your school district to examine its current communications efforts to find out what it is doing well and where it might improve. This often involves surveys and focus groups.
Crisis Communications
Open communication is critical during a crisis situation. We’ll help you establish a ready-to-launch plan you can set into action at any moment. We’re also available to assist 24/7/365 when a crisis arises.
Content Writing & Editing
We help you create and distribute well-written news releases, articles, website copy and blog content. We also write speeches, brochure copy and various other types of marketing content.
Spokesperson Services
Does your district need a professional to speak to the media on its behalf? We serve as dedicated spokespeople for Wisconsin school districts—especially those without a dedicated communications staffer.
Your dedicated Wisconsin school communications partner
At the Donovan Group, we focus exclusively on Wisconsin school communications and the ways in which public schools and districts can better tell their stories and engage their stakeholders. To learn more about how we can assist with your communications efforts, please call 414-409-7225 or contact us online today.